I. Introduction to the medical beauty industry

Medical cosmetology, as an extension of beauty consumer demand, integrates medical and consumer attributes, and is a combination of high medical threshold and consumption Premium track with high ceilings. Compared with basic skin care products, it has a more direct effect and has a faster effect. Compared with color cosmetics products, it can improve the skin condition more thoroughly, and thus has a strong consumer stickiness and repurchase willingness. Medical beauty projects can be divided into two categories: surgical and non-surgical (light medical beauty) according to whether surgery is required.

Light Medicine The rise of the United States is at the right time. Benefiting from lower risks and faster recovery, in recent years, my country's light medical aesthetics market has continued to grow at a faster rate than the overall industry. In 2019, the scale was about 60 billion yuan, accounting for 42% of the medical aesthetics market share; -19 The compound growth rate of the young medical beauty market is about 24.6%; according to Frost & Sullivan's estimates, the size of my country's light medical beauty market is expected to reach 144.3 billion yuan in 2024, corresponding to a compound growth rate of 19.2% in 2019-24.

2. Status of China's medical beauty industry

According to Frost & Sullivan data, in 2019, the market size of China's medical beauty service industry was 143.6 billion yuan, second only to the United States. It is the second largest medical beauty market in the world; from 2015 to 19, the compound growth rate of China's medical beauty market is 22.5%, which is in a period of rapid growth; the agency also predicts that from 2019 to 24, the industry will grow at a compound growth rate of 17.3% Continue to expand capacity (in 2020, affected by the epidemic, the growth rate dropped to 5.7%, and the agency expects to recover to a rapid growth rate of more than 20% in 2021).

According to the Toubao Research Institute, the penetration rate of medical beauty projects in my country in 2019 was 3.6%. Combined with the population data of the Bureau of Statistics, and taking the female population aged 20-59 as the base, we calculated that this penetration rate corresponds to Chinese medical care. The total number of US users is about 14.82 million, which is basically the same as the 2020E Chinese medical beauty users estimated by iiMedia Research.

Third, medical beauty consumer groups

 1. Women are the main consumers, and men need to further release space.

2. High-tier cities account for a high proportion, and there is a broad market for sinking.

3. Younger groups are open to beauty, and mature-aged users have leading spending power.